2. Street Activation – Tote Bag Gifting

Across 25 flagship stores in Europe, we gifted shoppers an exclusive Red Tab tote bag when they signed up for the loyalty program. The tote was both a functional alternative to paper shopping bags and a fashionable, festive gesture — creating a win-win moment on the high street.

What we created:

• On-site Red Tab sign-up points with promotional staff

• Branded denim & recycled cotton tote bags in multiple styles

• Integration with Tailor Shops for optional personalization

Key Takeaway: By linking sign-ups to a physical, useful gift, we created a clear incentive for shoppers to join Red Tab — turning a seasonal retail moment into long-term loyalty.

3. In-Store Wrapping Station – Gifting with a Twist

In select Levi’s stores, we offered branded self-service and staffed wrapping stations with Levi’s-themed materials — from denim ribbons to custom holiday cards. It was a small but joyful moment that helped shoppers elevate their holiday gifting, while reinforcing the brand’s seasonal presence.

Key Takeaway: The wrapping station brought added value and surprise to the retail experience, encouraging lingering, sharing, and a deeper emotional connection with the brand.