[Insert quote here]
Jevon Blijd
Owner
[Insert quote here]
Jevon Blijd
Owner
Levi’s Red Tab | Back At It
To re-engage existing Red Tab members and spark new signups after summer, we launched Back At It: a Europe-wide loyalty campaign centered around a once-in-a-lifetime Paris getaway. The experience included travel to Paris, a private boat trip on the Seine, a personal styling session, and a professional photoshoot — all curated by Levi’s.
Objectives:
Reactivate existing Red Tab members in key European markets
Drive new member signups through a high-appeal lifestyle incentive
Connect Levi’s with a cultural moment: back to city life, personal style, and community
Impact:
Red Tab signups increased by over 30% during the campaign
App and email channels delivered above-average engagement rates
High cultural relevance across Southern Europe, with strongest engagement in France, Spain and Italy
The campaign generated notable revenue through member activation and purchase conversion
Levi’s Red Tab | Back At It
To re-engage existing Red Tab members and spark new signups after summer, we launched Back At It: a Europe-wide loyalty campaign centered around a once-in-a-lifetime Paris getaway. The experience included travel to Paris, a private boat trip on the Seine, a personal styling session, and a professional photoshoot — all curated by Levi’s.
Objectives:
Reactivate existing Red Tab members in key European markets
Drive new member signups through a high-appeal lifestyle incentive
Connect Levi’s with a cultural moment: back to city life, personal style, and community
Impact:
Red Tab signups increased by over 30% during the campaign
App and email channels delivered above-average engagement rates
High cultural relevance across Southern Europe, with strongest engagement in France, Spain and Italy
The campaign generated notable revenue through member activation and purchase conversion
Phase 1: Digital Campaign – Raffle & Media Activation
The campaign ran via email, app, Levi.com and paid media across Northern and Southern Europe. Messaging focused on reuniting with friends, refreshing your look, and rediscovering your city.
Performance highlights:
Multi-channel push through paid social, email, app and web
Regional targeting adapted to local culture and timing
Visual storytelling tied closely to product categories and Red Tab member benefits
Key Takeaway:
By tapping into a back-to-reality moment with cultural and styling appeal, the campaign activated both sides of the loyalty funnel: new member growth and high-value re-engagement.
Phase 1: Digital Campaign – Raffle & Media Activation
The campaign ran via email, app, Levi.com and paid media across Northern and Southern Europe. Messaging focused on reuniting with friends, refreshing your look, and rediscovering your city.
Performance highlights:
Multi-channel push through paid social, email, app and web
Regional targeting adapted to local culture and timing
Visual storytelling tied closely to product categories and Red Tab member benefits
Key Takeaway:
By tapping into a back-to-reality moment with cultural and styling appeal, the campaign activated both sides of the loyalty funnel: new member growth and high-value re-engagement.
Phase 2: The Experience – Red Tab in Paris
Phase 2: The Experience – Red Tab in Paris
Winners were treated to a high-style Levi’s weekend in Paris, designed to awaken all five senses.
What we delivered:
5-star hotel stay at the Grand Powers Hotel
Private boat cruise on the Seine, with custom Levi’s detailing
Aperitivo moment and lunch shoot with professional photographer
Levi’s styling session with exclusive product
Key Takeaway:
The experience offered more than a reward — it positioned Levi’s as a curator of lifestyle, self-expression and city energy. A moment of reconnection turned into lasting brand value.
Phase 2: The Experience – Red Tab in Paris
Phase 2: The Experience – Red Tab in Paris
Winners were treated to a high-style Levi’s weekend in Paris, designed to awaken all five senses.
What we delivered:
5-star hotel stay at the Grand Powers Hotel
Private boat cruise on the Seine, with custom Levi’s detailing
Aperitivo moment and lunch shoot with professional photographer
Levi’s styling session with exclusive product
Key Takeaway:
The experience offered more than a reward — it positioned Levi’s as a curator of lifestyle, self-expression and city energy. A moment of reconnection turned into lasting brand value.
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